Before you ask for customer referrals

First, you have to be sure that your customers are happy:

“The first thing you have to do is provide a great product or service,” says Whitney Wood, of the Phelon Group. They help companies build better customer relationships. “You shouldn’t be trying to get customers who aren’t happy with you to give you referrals. First give them something they love.”

“Encouraging referrals starts at first contact and through the customer lifecycle”. (Jeff Thull of Prime Resource Group. They are a strategy and consulting group that advises companies large and small). He suggests you ask yourself the following questions:

• Are your customers enjoying the interaction?
• Do they feel you listen, that you understand their problem?
• Do they believe they are receiving competent guidance?
• Are they comfortable that your product or service will meet their requirements?

If you’re not sure that your customers are happy enough to recommend you, check out the rest of the toolkit or:

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