Creating Customer Loyalty

how to turn one off purchasers into loyal customers who buy regularly

Practical ways to build customer loyalty

Here are some suggestions for easy ways to build customer loyalty: Build Credibility Loyalty starts with trust, and trust is partly based on credibility. Two things to consider: First, do what you say you are going to do. If you leave a message to call back or make a commitment for follow-up, then call […]

Top tips on building customer loyalty

Here are some of the best tips we’ve found for building loyalty: Be clear what you stand for – It’s hard to create loyal customers if they aren’t paying attention to you. The quickest way to get customers to ignore you is to not stand for anything. The Corporate Executive Board surveyed 7,000 consumers in […]

What customers say makes them loyal

Any sustainable business has to have a group of loyal customers who continue to buy from them. It’s the most effective way to sell as you need less marketing spend (around £1 for every £12 you would spend getting a new customer). Existing customers also tend to spend more (around 50% more than a […]

It’s the whole customer experience that counts

Customer experience isn’t just about service – it’s about behaving the way your customers expect you to, and you set their expectations through your brand, marketing, staff training, website, premises and products as well as service. Take Amazon as an example… When they launched, Amazon focused on customer service and quickly gained a reputation […]

Increasing customer motivation through loyalty programmes

You can help to create customer loyalty by offering discounts and incentives. There are lots of programmes out there. Nectar and other programmes are worth considering. Or you can do it yourself. You can start by offering discount vouchers or a card you stamp each time a customer places an order . The key is […]

How to measure customer loyalty

It’s often said that what gets measured gets done. That means it’s good to measure how loyal your customers are. There are lots of different ways to do this. You could check how often someone buys from you or uses your services. You could measure how much someone spends with you. You could also check […]

Honesty builds trust and loyalty

I read in the Sunday Times about a National Trust discount. They offer 25% discount on their membership fees for anyone aged 60 or over. Members qualify if they have been members for 5 out of the last 10 years – BUT THEY DON’T TELL THEM! As a result they have had a 2 page […]

Great examples of building loyalty

Here are 3 ways large businesses build customer loyalty: Using e-mail to send special promotions to customers Proflowers uses e-mail to keep customers and drive repeat sales. They send special promotions to customers on specific dates that they know are important. This isn’t just Mother’s Day or Valentine’s Day but also family birthdays and anniversaries. They work because they […]

Building loyalty online

It’s likely that all or most of your customers are online. Start building relationships with them through the online channels they use. Social media is an easy, fast way to connect with current and potential customers. You need to find out which social media your customers are most active on. The best places to […]

Emotion and loyalty

Loyalty isn’t functional, it’s emotional. Customers will use phrases such as “I love them” when describing a business they are loyal to. It’s called emotional dependence – the psychological commitment from a customer. It’s them relying on you for support, guidance and decision making. To get emotional dependency from your customers you need: integrity, […]